The platform of Tata Consultancy Services World 10K Bengaluru has helped raise over Rs 45 crore since 2008 in all causes be it Health, Environment, Animals, Education, Human Rights, Skill Development or Community Development, Women Empowerment, Girl Child Education, Child Sexual Abuse, Disability, etc.
For the Civil Society Organsations (CSOs/ NGOs) this platform creates a valuable opportunity to:
- Build the visibility of the cause among general public
- To engage the employees of the company supporting their projects through CSR
- To engage their donors, staff member and trustees to Run together and strengthen the bond
- Individuals, from across the strata of society – Students, youth, young professionals, HNI’s all get to know about the various causes and can get involved to a chosen cause, go beyond just donating funds.
- To raise vital funds, which is to a large extent undesignated which helps in building the core requirements of the organization
- Creates a system of public accountability which in turn increase the credibility of the cause
- Gives access to a platform at affordable/ minimum to achieve all of the above
Last but not the least - Involving the beneficiaries of the CSOs/NGOs during the Race time in fundraising and running on race day fuels their confidence, strength and desire to achieve for themselves a better life.